The Ultimate Pool Group (UPG) and SpoTV have signed a groundbreaking deal to broadcast professional 8-ball pool events across South-East Asia.

SpoTV will cover tournaments from the UPG’s professional circuit which are played to International 8-Ball Rules and feature many of the world’s top and most exciting players in a unique timed environment. This includes weekly action from the popular Ultimate Pool Champions League which runs every Monday night until the end of June.

Established as recently as 2020, the UPG hosts a portfolio of live televised events consisting of several major invitationals and a transparent multi-tier circuit consisting of an elite 48-player professional scene, an amateur-only Challenger Series, and a Women’s Series. Throughout the 2022 campaign as a whole, approximately £500,000 will be paid out in prize money.

SpoTV is a pan-SE Asia pay television network broadcasting in 13 SE Asian countries, including Malaysia, Thailand, Singapore, Hong Kong and Indonesia.

Mark Quirk, UPG Chairman said “We’re delighted to reach this important agreement with SpoTV and secure our first international broadcast deal. Ultimate Pool combines internationally recognised and understood 8-ball pool rules with a 15 / 30-second shot clock element to deliver the most exciting and fastest-growing new cuesports event.

We’re looking forward to introducing and showcasing our product to television viewers in South-East Asia, and we’re confident they’ll like what they see!”

The deal was brokered by Broadreach Media, who were appointed as the exclusive international distributor for the UPG at the end of 2021.