The Ultimate Pool Group is delighted to announce that the healthy lifestyle and education platform, Eative, will be the title sponsor for the ongoing Ultimate Pool Pairs Cup, which can be watched live on Monday nights on FreeSports TV in the UK and on ultimatepool.tv everywhere else.

Now known as the Eative Ultimate Pool Pairs Cup, the unique tournament is set for its biggest audience yet this Monday 27th September, when reigning four-time world snooker champion Mark Selby returns to the smaller table to partner with four-time world 8-ball champion Gareth Potts.

Eative is a healthy lifestyle and eating habits app, designed to help you achieve your health goals through Keto.

By way of education and positivity, Eative empowers users to take charge of their health and make decisions about it on their own terms.

Ultimate Pool Chairman, Mark Quirk, is excited about the Eative partnership and the future of the sport: “We are working tirelessly behind the scenes to bring this large, existing community together and connect with a new audience who can participate in the excitement and fun that 8-ball pool provides.

“Ultimate Pool is honoured to welcome Eative aboard as title sponsor for the popular Pairs Cup. As a well-being e-commerce brand, we feel that Eative will resonate with the diverse combined audience we are trying to capture as the sport moves into a new, more professional era.”

Krzysztof Kaminski, General Manager of Eative, is just as delighted about this partnership: "We are thrilled to be partnering with Ultimate Pool to bring our communities together. Both Eative and Ultimate Pool recognize the value that motivation and fun bring to the table, so we're happy to join forces with such a like-minded and professional group, establishing a strong partnership between us."

Live coverage of Group 4 from the Eative Ultimate Pool Pairs Cup begins at 1830 BST on Monday.

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